Reporting cruelty checklist

Before you call...

Our phone lines are under huge pressure so it really helps us if you're prepared before you call. Please read the checklist below and take a note of what you've seen so that you can provide all of the information we need.

As a charity with limited resources, unfortunately, we cannot respond to all incidents. Please do not call if your call is not a genuine animal welfare emergency. A genuine animal welfare emergency is one where an animal is sick, injured or trapped and it's not safe or suitable for a member of the public to assist, or where an animal is in a situation that results in risk to life or imminent danger of it being harmed.

Take a note

Before you call our emergency line, take a note of the following so that you're prepared with the information we need to assess and prioritise the incident.

  • Your name, address and telephone number for our records. Don't worry, we'll treat your personal information in confidence and it will not be shared with anybody else unless we are authorised to do so by law. For more information, please see our Privacy Policy.
  • The date, time and place of the offence. You can also use what3words to let us know the location - this app is free to download for both iOS and Android devices, and also works offline. what3words can also be used via the online map at
  • The animal's environment and bodily condition. This will help us to assess the situation and the animal's welfare.
  • If known, the name(s) and address(es) of the person(s) involved.
  • The names and addresses of any witnesses.
  • The registration number and description of any vehicle involved.
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