Look before you buy
Investigating the growing illegal puppy trade is one of our main priorities.
To date, the illegal puppy trade has meant lifelong suffering for huge numbers of puppies and dogs. Thousands of people have also been affected, who have unwittingly bought seriously ill animals with potential behavioural problems. Many of these puppies are bred in appalling conditions, resulting in their physical and mental suffering.
Suspect an illegal puppy dealer? Call 0300 1234 999.
Ban on third party puppy trade
The UK Government's new law, banning the sale of puppies and kittens in England from third parties, came into effect on 6 April 2020. This means that anyone wanting to buy or adopt a puppy or kitten must go directly to a breeder or rehoming centre.
It's good news in Wales too - where the Welsh Government has also committed to introduce a ban on the third party sale of puppies and kittens.
We're delighted that all puppies should now be sold direct from their place of birth or adopted from a rehoming centre to their new forever home. But, we cannot achieve this on our own.
Don't get "Petfished"
The law will only be effective if it's enforced and people are aware of the risks of buying from an illegal puppy dealer and don't get "Petfished" by third party dealers.
Use the Puppy Contract
The Puppy Contract will ensure your puppy has been well cared for, is healthy and will make the perfect pet for you.
Help us stop illegal puppy trading
Third party dealers have been growing rich trading poorly puppies. We want to stop the import of puppies for sale from outside England and give greater protection to the public when purchasing a puppy. You can help us eliminate breeders not giving priority to the welfare of the mother and puppies.
Report illegal puppy trading
If you suspect someone is selling puppies illegally call your local authority or if there is welfare concern call us 0300 1234 999.