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Meat chickens - how can you help?

Choose higher welfare

Free-range chickens perching © Andrew Forsyth/RSPCA Photolibrary

If you buy chicken and are concerned about farm animal welfare then please look out for products carrying the RSPCA Assured (previously Freedom Food) logo. If you can't find RSPCA Assured labelled chicken then look for free-range or organic. 


RSPCA Assured (previously Freedom Food) is the RSPCA’s food label dedicated to farm animal welfare Freedom Food is the RSPCA’s farm assurance and food labelling scheme that aims to ensure that animals are reared, handled, transported and slaughtered according to strict RSPCA welfare standards developed and monitored by the RSPCA. You can find information on where to buy RSPCA Assured labelled food on Freedom Foods’ website.


If more consumers insist on higher welfare products, more supermarkets will want to stock them, which will encourage more farmers to improve their farming practices and ultimately more farm animals will benefit.


Watch our animation to find out how you can help improve the welfare of farm animals by choosing products labelled RSPCA Assured.


Join our campaigns

Please support our campaigns to improve the welfare of as many farm animals as possible, at every stage of their lives.