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Beef cattle - how can you help?

Choose higher welfare

If you eat beef and are concerned about welfare then look out for products carrying the RSPCA Assured (previously Freedom Food) logo. If you can’t find RSPCA Assured labelled beef then look for beef produced from animals reared in extensive systems, such as suckler herd systems.


RSPCA Assured (previously Freedom Food) is the RSPCA’s food label dedicated to farm animal welfare. Freedom Food is the RSPCA’s farm assurance and food labelling scheme that aims to ensure that animals are reared, handled, transported and slaughtered according to strict RSPCA welfare standards developed and monitored by the RSPCA. The Freedom Food website provides information on where to buy RSPCA Assured labelled food.


If more consumers insist on higher welfare products, more supermarkets will want to stock them, which will encourage more farmers to improve their farming practices and ultimately more farm animals will benefit.


Join our campaigns

Please support our campaigns to improve the welfare of as many farm animals as possible, at every stage of their lives.


Find out about our work to improve the lives of beef cattle.