How we work

We are the UK's largest animal welfare charity and everything we do is based around our mission, our policies and our values.

Our vision is for a world where all animals are respected and treated with kindness and compassion

Our mission is to make sure that all animals have a good life, by rescuing and caring for those in need, by speaking on behalf of all animals and by inspiring everyone to treat them with compassion and respect.

Our strategy to 2030 will build on this strong platform as we celebrate our 200th anniversary in 2024 and for the years to come.

Our values

Compassionate

We care deeply about the lives of animals and have empathy for people. We act with kindness and consideration at all times.

Inspirational

We are life changing, we inspire by taking the lead, we speak up when others don’t. We take brave decisions, we change animals’ lives for the better.

Commitment

We never give up, we have energy and determination, we rescue animals from cruelty and neglect, giving them new opportunities and supporting others in doing so and advocate for all animals at risk of harm.

Expertise

We have expert knowledge which we willingly share, we act on the basis of evidence, we underpin our decisions and actions with science, data and experience.