Educating a kinder generation

Prevention: the most important word in our name

We work 365 days a year, 24 hours a day rescuing all animals from all types from abuse, neglect, and injury. But we never forget the most important word in our name: prevention.

Our vision is a society where no animal suffers unnecessarily. Where thoughtfulness, care and respect are shown towards all animals. And that starts with young people. We've been supporting teachers to develop informed, responsible and active citizens for many years, through free lesson plans and teaching resources.

But, the world is changing and the challenges facing animals are changing with it.

If you're a teacher or other practitioner working with young people, discover how you can help inspire the next generation of animal lovers, creating a future that's kinder to animals.

Visit our Education website today

Evidence of new challenges for young people

Young children are being exposed to horrific incidents of animal suffering online, in ways previous generations have simply not experienced.

Our latest report - Building a kinder generation (PDF 713KB) - reveals that nearly a quarter of school children aged 10-18 have witnessed animal cruelty and neglect on social media. In response to this shocking fact we've launched our biggest ever education and prevention programme - Generation Kind.

Generation Kind

Generation Kind is a set of ambitious, innovative projects that aim to nurture and encourage the values of kindness and compassion towards all animals within children and young people of today. In this way, we can create a future society that is truly kind to animals.

Broken down into nine innovative programmes, Generation Kind focuses on three key areas:

But, we're asking you to get involved too! Take a look at the activities you can do at home with the young people in your life.

October 2019 marked our one-year anniversary

In our first year Generation Kind had achieved:

  • over 1,000 primary schools took part in Compassionate Class activities (a reach of over 70,000 students). The Most Compassionate Class of 2019 was Ysgol Gymraeg Coed y Gof from Cardiff
  • Paws for Change, a project that has been running for some years on a small scale has expanded to six centres and will now benefit over 50 young people and rescue dogs. More centres are set to join in 2019!
  • The Great Debate project has reached 506 secondary school students
  • volunteer speakers in schools has reached over 7000 students
  • over 80 children in care have taken part in our Animal Action Days 
  • Wild Things at our Birmingham and Mallydams centres have reached over 6000 disadvantaged young people
  • over 600 student teachers have been trained through our Initial Teacher Training project
  • over 400 parents and carers who have or work with foster children
  • Breaking the Chain has trained 10 youth justice workers.

That's a grand total of almost 100,000 young people and target groups!

Help shape a kinder generation

With your help we can promote kindness towards all animals to the next generation.

Call for animal welfare in education

Alongside education experts we believe that teaching children to care for and respect animals from an early age can bring about positive change for children and animals and help to create a kinder world

Join our campaign calling on the Governments in England and Wales to include animal welfare in education.

Call for animal welfare in education

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