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Our supporter promise

We do everything we can to alleviate animal suffering, but we know we can't achieve this alone. It's the generosity of supporters like you who make it all possible.

Your trust is very important to us and that is why we are committed to being fully transparent and accountable to you.

Our promises to you

We know you want to be sure that we're using your support wisely to rescue, protect and care for vulnerable animals in need. So, we've established this set of important promises, so you can be confident that your support is being used wisely and that your personal data is always secure.

We always appreciate your support and use your gifts wisely

All kinds of support are important to us and we couldn't survive without generous people like you. We'll make sure we use each donation to help as many vulnerable animals as possible.

Keep you up to date

We love animals as much as you do, and we want to let you know how much your support really is helping us to change animals' lives for the better.

Securely protect your personal data

It's your data, not ours. So we'll make sure all your personal information stays secure. We'll also only use certain details to process donations and keep you up to date with all our news. And we'll never share your data with anybody else unless we have a legal duty to share or you've told us we can.

Respect your wishes

We'll never contact you without your permission first. And when we do, we'll always check that you're happy to talk to us. We know getting the right level and amount of communication is important to you. We will always provide you with a choice of ways to keep in touch and will respect your decision should you no longer wish to receive any communications.

Always act carefully and sensitively

We take special care when speaking to anyone who's potentially vulnerable and have developed policies and practices to protect them. We promise to take action if third parties acting on our behalf don't meet the high standards we set ourselves.

Ensuring we comply with regulations and best practice

In addition to all this, we're very careful to comply with all relevant current and upcoming data protection, privacy laws and regulations, including the Data Protection Act 1998, the Privacy and Electronic Communications Regulations 2003 and the upcoming EU General Data Protection Regulation.

Fundraising regulator logo © Fundraising regulator

We strive for best practice in fundraising. We are registered with the Fundraising Regulator, complying with its Fundraising Promise, and we're also members of the Institute of Fundraising.

If you ever have any questions or concerns about communications from us, or anybody working on our behalf, please don't hesitate to contact our Customer Engagement team.

We know you care about animals as much as we do. So we always want you to be happy with what we're doing, and how we're standing with you to protect vulnerable animals who need us.

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