Start with the facts

How much do we really know about the animals behind our food?

We’re a nation of animal lovers. But many of us know surprisingly little about the lives of farmed animals. Take our quiz to discover the surprising behaviours, emotions and intelligence of farmed animals and how small changes can make a bigger difference than you might think.

Based on research from the University of Lincoln and RSPCA Assured's farmed animal welfare standards.

Ready for the 3% Challenge?

Turn what you’ve learned into action.

Use our food impact calculator to discover simple, realistic ways to reduce the animal products you eat, at a pace that suits your lifestyle. Based on your current eating habits, you'll receive a personalised plan with practical swaps and achievable pledges to help you get started.

Make your food choices count. A little less can mean a lot more.

Take the challenge