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How to reduce consumption of animal products
You don't have to change your whole diet to improve the lives of farmed animals.
The RSPCA's 3% Challenge, inspired by University of Lincoln research, helps you discover simple, realistic ways to reduce the amount of animal products you eat, at a pace that suits your lifestyle.
Answer a few quick questions about what you eat and we'll suggest a personalised annual goal, along with practical ideas to help you achieve it.
Food Impact Calculator - Take the 3% Challenge
Discover how small, realistic changes to the animal products you eat could improve the lives of millions of farmed animals. We'll create a plan based on your eating habits, helping you:
- Find your personalised 3% goal
- Explore practical swaps that suit your lifestyle
- See how small changes can add up to a big difference
If you already hear from us we will continue to contact you in line with your existing preferences.
You can always change how we contact you, call our Supporter Care team on 0300 123 0346 or email supportercare@rspca.org.uk. How we use your information is set out in our privacy notice.
Small changes really do add up
When millions of people make small changes, they can have an enormous impact.
New research from the University of Lincoln shows that if we collectively reduced the animal products we consume by just 3% each year, by 2050 we could help:
- Improve the lives of nearly one billion farmed animals
- Spare up to three billion wild-caught fish from being turned into animal feed
- Free up millions of hectares of land for nature
- Reduce agricultural greenhouse gas emissions
Together, a little less can mean a lot more.
