Thousands of animals in danger rescued round-the-clock

30.06.11

Launch of our 24/7 campaign

Our new fundraising campaign launched on Monday, 27 June draws attention to our rescue service.

The ‘24/7’ project features a 90-second advert, which will play across national TV and aims to show what we do 24 hours a day, seven days a week. Watch the advert here:
 

 

Highlighting the variety of our rescues

Last year we rescued nearly 160,000 animals which were suffering for all kinds of reasons, including being trapped, neglected or abused. Just over 40,000 of these were cats, nearly 37,000 were wild birds and 19,000 were wild mammals.

Our 24/7 campaign highlights the variety of rescues that our inspectors perform on a daily basis and the breadth of the work that goes on behind the scenes at the animal welfare charity.

24-hour tweet-a-thon

There will be a 24-hour tweet-a-thon on Wednesday, 3 August.

For the first time, inspectors will tweet live incidents round-the-clock and as they happen, from our national control centre. Follow us on Twitter @RSPCA_Frontline.

Inspector Tony Woodley, communications and liaison officer for our inspectorate, said:

I don’t think people realise the full extent and variety of what the RSPCA does and I hope this campaign helps to raise awareness.

From abuse to neglect and injury to being trapped - animals suffer in so many different ways and have to put up with so many kinds of danger and pain.

The emergency calls we receive reflects this, and the scope of rescues which our frontline team are called to as a result is immense.
 

Support our campaign

Every day, our staff work tirelessly helping animals in desperate need. With calls to our cruelty line coming in round-the-clock, we need to be there 24 hours a day, 7 days a week.

With your help we are there for animals 24/7 - please donate now.

 

Find out more...

Read more of our unusual rescue stories and watch our dramatic rescue footage.