Think Pig

Use your consumer power to help improve pig welfare

Many of the 160 million pigs bred for meat across Europe live in conditions that we believe are unacceptable. Pigs face a range of welfare issues that most people are just not aware of.

As consumers we all have the power to make a difference for pigs, and that’s why we’ve launched the RSPCA Think Pig campaign. If you’re partial to a bacon butty, bangers and mash or a pork roast on a Sunday, then we’re urging you to ‘Think Pig’ when out shopping and make sure what you put in your shopping basket is a vote for better pig welfare.

Our short film shows why we're asking you to Think Pig.
Warning: This video contains some upsetting images.

To make it easier for you, we’ve developed the ‘Think Pig Checklist’. It’s a quick and easy guide to what labels to look for on pork, bacon, ham and sausages when out shopping.

Find out more about the campaign and take the Think Pig Pledge!