Reports and accounts
Each year the Trustees' report and accounts set out our objectives and the actions we take to meet them. It celebrates the benefits these activities bring, not just to animal welfare, but for society in general.
Our achievements in 2020
Some of our highlights from last year, read more in our latest report.
Our response to the pandemic
COVID-19 had a dramatic and immediate impact on all our operations in 2020. Nonetheless it was a significant year of innovation, adaptation and achievement.
Our frontline workers quickly evolved to continue rescuing and protecting animals. We became a trusted resource for COVID-related animal care advice, as well as offering home-schooling resources to help keep children engaged and learning about animal welfare. Both these services proved very popular with our online audiences.
Our emergency appeal saw £1.8 million raised in 2020 - our most successful
appeal in living memory.
To maintain that vital public support, we sent our donors weekly emails including updates from the frontline. We also used social media, direct mail and TV advertising to bring people on board. Our fantastic donors really stepped up to ensure we could carry on our work. Our branch network also supported each other in their time of need, raising an incredible £1.7 million to ensure every branch remained operational.
Our new strategy
2020 was also the year in which we engaged in a major rethink about our future direction. The result was our bold new 10-year strategy, Together for animal welfare, launched at the start of 2021. It sets out:
- Our vision: A world where all animals are respected and treated with kindness and compassion.
- Our mission: To ensure animals have a good life by rescuing and caring for those in need, by advocating on behalf of all animals and by inspiring everyone to treat them with compassion and respect.
We look forward to delivering on this and more over the coming decade.
Help support our work
Thank you to all our supporters who understand that a donation to us helps the most desperate and abused animals find a safer, kinder future. Find out how you can support us financially, whether through a one-off gift, a regular donation or by leaving a gift in your will.