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Campaigns

Stop the rise of
flat-faced pets

Animals with flat faces (also known as brachycephalic) have been on the rise in recent years. They've become very popular among pet owners with ‘designer' breeds like French bulldogs. Social media, TV and other media have normalised the look, despite the fact that many of these animals suffer on a daily basis.

#SaveOurBreath

Raise awareness and get the UK Government to take action

We need to do something to save these breeds and protect generations of them to come. Brachycephaly is an animal welfare crisis, and you can start critical conversations by writing to your MP.

Enter your details below and send our pre-written email to your local MP.

Health problems with flat-faced animals

Although commonly associated with dogs, health issues associated with flat-faces are a growing problem with breeds of cats, rabbits and horses.

These issues can cause tremendous pain for any animal experiencing them. Cats and rabbits often don't show they're in pain in obvious ways. This means it could take time before owners notice that something is wrong, which could cause more suffering.

A 10 year old pug with health issues.

Dogs

Flat-faced dogs often struggle to breathe, especially in heat or during exercise. They may have difficulty sleeping, suffer from chronic skin and eye conditions, dental overcrowding, spinal deformities, and even face complications during birth.
A close-up of a flat-faced cat.

Cats

Flat-faced cats are prone to breathing and eye problems, poor sleep, and trouble grooming due to their extreme features. These issues can lead to skin infections and complications when giving birth.
A male Lionhead Lop eared rabbit named Storm at RSPCA Felledge Animal & Equine Centre.

Rabbits

Flat-faced rabbits have serious dental issues because their teeth grow continuously but can’t wear down properly. This can lead to abscesses, pain, difficulty eating, and even teeth growing into their tear ducts.

Breeding for extreme features has reached a crisis point — stronger action is needed to protect future generations.

Cost of living and the high cost of 'designer' breeds

The threat of cost of living also means animals will be paying the price for the way they've been bred, as owners may struggle to finance their treatments or surgeries. It's charities that will be left to pick up the pieces.

Report a concern

Worried about the welfare of a flat-faced pet?  Use our online tool to report it quickly and get them the help they need.

England

Wales

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