Fundraising tips for success
If you've already decided what you're going to do, set yourself a fundraising target and have a plan to achieve it.
Aim high and encourage people to sponsor you. Remember, if any of your event costs come from the money you raise, by law you must tell your sponsors.
Plan your event
- Start early - give yourself a head start to avoid stress and enjoy preparing for your event. Use our event checklist (PDF 100KB).
- Ask for sponsorship by setting up an online fundraising page and use the sponsorship form provided in your fundraising pack. Sign up today to receive advice from our events team about your own fundraising event.
- Don't forget Gift Aid - Remind your sponsors to tick the Gift Aid box so you can raise around 25 percent more. Learn more about how Gift Aid works.
- Ask your employer if they have matched giving. This means they may match your final fundraising total.
- Make sure to keep your fundraising safe and legal. Take a look at our fundraising terms and conditions.
Publicise your event
- Tell people why - People want to know what you're doing, but also why you're doing it and how their donation will help. Publicise your story on social media and what it means to you!
- Promote your event at work - Tell your colleagues in staff newsletters, emails and on notice boards.
- We'll send you free fundraising materials in your fundraising pack.
- Local media - Contact newspapers, radio and television stations. Visit www.media.info/uk for your local press contacts - radio, newspaper and magazine.
- Word of mouth - Ask friends and family to sponsor you and ask them to share your story.
Get social media savvy
- First you need to set up your online JustGiving fundraising page. Before you share your page, ask a few people close to you to sponsor you first to get things started. By setting yourself a target, you can increase your fundraising by 45 percent. Use the JustGiving Toolkit (PDF 228KB) for hints and tips when setting up your page.
- Give a reason for sharing your online JustGiving fundraising page such as if you've just met with the venue manager or if you've given up something, share how you've resisted. Every share on Facebook is worth around £10.
- Set up a group or create an event on Facebook. Invite all your friends and remember to add a link to your online fundraising page.
- Post a series of tweets, Facebook statuses or Instagram photos to keep people up to date with your fundraising and tell them about milestones e.g. I've just reached £100 and make sure you say thank you.
- Share your JustGiving page on pay day, usually at the end of the month.
- Post lots of photos and videos of your event preparation. You could even post pictures of your pets. Don't forget to email your pictures to firstname.lastname@example.org we love seeing them and we may even use them to help with promoting our events!