Meet our animal-loving lad stealing hearts this Christmas
Today we launched our Christmas video with a moving story showing that kindness lasts a lifetime...
This year's video tells the story of a young boy growing up doing all he can to help animals in need (our very own Animal Collection Officer, Michael)! The video is made entirely in-house by our broadcast team and stars staff and friends who gave up their own time for filming. We're hoping that it will inspire all generations to be kind to animals this festive season!
Watch our 2018 Christmas video: A Little Kindness
Our Chief Executive, Chris Sherwood said:
When I first saw the Christmas video I must admit I was moved to tears. It's a beautiful story and encapsulates the everyday work of the RSPCA.
We hope that this touching film will inspire the next generation of pet owners and animal rescuers, and also encourage viewers to make a small donation to the RSPCA so we can help the thousands of animals who need us this Christmas.
Every act of kindness can make a big difference. And we hope our heartwarming video and beautiful song will encourage everyone to think of the animals and help us help the thousands who could be facing cruelty, neglect and suffering this Christmas.
Singer and Press Officer Lucy Ellie Cooper recorded a cover of Kings of Leon's 'Use Somebody' for the film after the band gave special permission for their song to be used as part of the video.
The video stars our very own staff and animals
The video was created by our in-house video producer, Amie Hill with help from the rest of the broadcast team. The short film features animals rescued by our team as well as staff members and local children who volunteered to take part.
Amie came up with the idea after speaking to our frontline officers and taking inspiration from their real-life stories of childhood animal rescues and their relationships with animals.
Broadcast manager Alan Laxton - who oversaw the project - said:
We're all really proud of this beautiful film that perfectly showcases the work of the RSPCA as well as the overarching reason why we all work here - because we love animals.
We are lucky to have such talent at the RSPCA which means we are able to produce a film to rival adverts by the likes of John Lewis, but without the big budgets.
If the film inspires just one person to make a donation, one family to rehome a rescue pet or one child to grow up being kinder to animals then we've done our job!
The video - released today - comes following our proud success last year when our Christmas video, called Stars, went viral with more than 6 million views.
The launch of this year's video supports our Christmas appeal, Delivering Kindness at Christmas, as staff and volunteers prepare for one of the busiest times of the year.
How you can show kindness this Christmas
This winter we're asking the nation to show kindness to all of the animals who don't have loving families to spoil them this Christmas. Based on the last three winters, we expect more than 10,000 animals to be taken into our care this winter.
It costs more than £500,000 to run one of our centres for a year, but just £3 can buy an abandoned pet a toy, £6 could feed a dog for a week over Christmas, while £12 could give an animal the gift of comfort - providing a blanket, toys and a tasty treat!