Kindness at Christmas


One of our inspectors and dog

We’re braced for 2,000 calls a day this festive season as we launch our Kindness at Christmas Appeal to help care for abused, neglected and sick animals.

New figures show that during the same period last year, we received 118,799 calls nationwide. That’s 1,916 calls a day, 79.8 calls an hour, or 1.3 calls a minute.

From poorly, unwanted pets callously dumped on the streets to animals and wildlife deliberately cruelly treated, our inspectors are preparing to see heartbreaking cruelty and neglect this festive season.

We expect to take in around 19,000 animals in need this December and January, and we desperately need your help to care for them.

Acts of kindness from animal lovers

Our superintendent Simon Osborne said:

It’s a sad fact that every day at work throughout the year can be tough for our inspectors and animal welfare and collection officers, but winter really does come with its own challenges and issues. In fact, we expect to take in somewhere in the region of 19,000 animals this winter alone.

During the festive season last year, we rescued over 25,000 animals, many of whom had been cruelly abandoned, injured or abused.

But we also saw so many acts of kindness by animal lovers, from the passer-by who rescued a shivering and sick puppy days before Christmas, to those who reported suffering animals to our cruelty hotline, or volunteers caring for animals in our centres and branches.

We’re asking animal lovers across the country to show kindness this Christmas by supporting our winter appeal.

Give some kindness this Christmas

This year, we’re asking animal lovers across England and Wales to promote kindness at Christmas by helping us feed one of the rescued animals in our care.

Your donation will help cover the £10,000 cost of food for all of the animals in our centres over the three days of the festive period. Please give a little kindness this Christmas and help care for animals as they recover and wait for their new homes.

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