Meet the children's toy that helps animals in need


Care for your Scruff-a-Luv to reveal your very own mystery pet...

Over a third of British parents have caved in to pester power from their children to buy a puppy or other family pet - but ended up regretting it.

However, this year a (much less high-maintenance) gift with a difference will be finding its way onto Christmas lists¿

What's a Scruff-a-Luv?

A Scruff-a-Luv is the gift that does good! The first of it's kind plush toy is inspired from viral videos of animal rescues and teaches children responsibility, empathy and kindness. Each Scruff-a-Luv is an abandoned animal in need of adoption that arrives scruffy and becomes fluffy once you look after it with care and love!

Rescue to reveal

This Christmas, you can rescue a sad ball of matted fur and through care and grooming, transform it into a FFF (furry friend forever)! We believe that every animal is unique and that an animal's appearance is insignificant in comparison to their individual personality. Your Scruff-a-Luv could be a dog, a cat or a rabbit, and the only way to find out is to care for it with the love and care that all animals need! Inside each box is a scruffy ball of pink or aqua fur, who will you rescue?

The gift that does good

From adopting a toy animal to helping real ones, for every Scruff-a-Luv sold we will receive part of the proceeds so that real animals in our care can find fur-ever homes too! This Christmas, children can learn how to show kindness to their Scruff-a-Luv and also to real animals as well...

It's the thought that counts!

In 2017, we rehomed almost 9,000 dogs, more than 26,000 cats and more than 3,000 rabbits across our centres and branches. Now, by buying a Scruff-a-Luv you can help us care for the thousands of animals in our care simply by doing your Christmas shopping! So, why not wrap a Scruff-a-Luv up under the tree this year and give the gift that does good this festive season?

Find us scruffy, make us fluffy: Scruff-a-Luv Features

  • Mystery animal inside every box - will you rescue a dog, cat or rabbit?
  • Available in pink or aqua
  • Rescue to reveal: Transforms from scruffy to fluffy!
  • Wash, dry and groom to real your mystery FFF (furry friend forever)
  • Includes 1 x Aqua Scruff-a-Luv, grooming brush, collar with name tag plus adoption certificate
  • No batteries required
  • Dimensions: 10L X 12W X 25H cm
  • Adopt them all!

Buy your very own Scruff-a-Luv online today.