Young people in schools

Inspiring kindness to animals in the classroom

We've been inspiring kindness to animals through our education work with teachers and youth justice professionals for decades. But now, with the rise of social media, animals and young people facing new challenges.

Through Generation Kind we're ramping up our efforts to inspire kindness in the classroom - helping to shape a kinder future for animals.

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Help us inspire kindness in the classroom

Help support Generation Kind with a one-off donation and help us expand these innovative projects so that we can reach millions of school children. In time this will create ripples of change that will spread across society, helping to create a generation of kind and empathetic people who really understand the importance of compassion towards animals.

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