How we may use your information
We will not rent, swap or sell your personal information to other organisations for them to use in their own marketing activities.
The legal basis that we rely on for processing your data will depend upon the circumstances in which it is being collected and used, but will in most cases fall into one of the following categories:
- where you have provided your consent to allow us to use your data in a certain way
- where the processing is necessary to carry out for the performance of a contract with you
- where the processing is necessary in order for us to comply with a legal obligation; or
- where it is in our legitimate interests to perform our functions, for example, processing donations or sending you administrative communications where our legitimate interest is to raise funds and to deliver our charitable purposes
We use service providers (such as fundraising agencies, direct mailing companies, mobile marketing providers, market research companies and software platform providers) to help us provide you with our services.
We may give relevant persons within these service providers access to your personal information, but only to allow them to perform their services for us. Some service providers may be based outside of the European Economic Area (EEA) however, we will endeavour to ensure that any data transfers outside of the EEA are carried out in compliance with relevant data protection legislation and that the processing of your data is subject to appropriate security measures.
We may disclose your personal/sensitive personal information when required to by law, for example, to HMRC for tax purposes or to police forces for the prevention or detection of crime. Further, we safeguard the sharing of such information by using formalised information sharing agreements with organisations where appropriate, or on an ad hoc basis after ensuring the request and disclosure are legally compliant.
When we conduct prosecutions, we may publish the identity of the defendant in court alerts and press statements.
Data research and accuracy
On occasion we may also use your personal information for research purposes so that we can improve our services and better meet the needs of our beneficiaries. This may include us contacting you to see if you would like to become involved in one of our research projects. We also feature case studies on our website and materials about the amazing work that our supporters undertake for us. In both instances we will always obtain your prior consent before using your data in these ways.
We continually strive to improve the quality and accuracy of the information you have provided, such as your contact details, by checking against external data lists such as the Post Office's National Change of Address database & The National Deceased Register. This helps us ensure our records are fully up-to-date and to avoid misdirecting communications.
Other ways we may use your information:
Reporting a concern about animal welfare to us
Find out more about what personal data we may collect if you call our cruelty helpline or are investigated by the us.
Our donors and supporters
Find out more about what personal data we may collect if you donate towards our work or are a member or sponsor.
Find out more about what personal data we may collect if you're a member.
Data profiling and analysis
We may also carry out analysis of the personal information we collect about you.
Where you give us your consent, we will also use your personal data in order to send you marketing and fundraising communications.
Find out more about what personal data we may collect if you join one of our campaigns.
Rehoming an animal from us
Find out more about what personal data we may collect if you rehome an animal from us.
Purchasing a product from our online shop or mail order
Information we collect when purchasing a product from our online shop or mail order catalogue.
Volunteers and job applicants
Find out more about what personal data we may collect if you apply for a job with us, volunteer for us or are an employee.
Visitors to our website