Boasting animal friendly credentials, Astonish’s Antibacterial Cleanser is Leaping Bunny Certified, Cruelty Free International and Vegetarian Society approved, as well as being Vegan Society registered. Astonish did a three month on-pack promotion to help raise us £10,000.
Their antibacterial cleanser was used in and around the home as well as in a number of our animal centres across England and Wales. It’s bleach free formula means it’s safe for use around children and pets. We were very grateful to have worked with Astonish to help promote ‘cleaning with a conscience’.
"Our Antibacterial Cleanser continues to be positioned as our number four selling item with over one million units sold in 2015. It's been an extremely popular choice for consumers looking to purchase a cleanser that boasts animal friendly credentials, while offering great value for money and exceptional quality. As such it was the perfect fit for our promotion with the RSPCA. We enjoyed working alongside the charity to raise vital funds that contributed towards the RSPCA’s efforts to improving animal welfare. We know that our consumers are conscious of the products they choose and knew this association would reinforce our position as a cleaning brand with a conscience."
Katy Clark, marketing manager, Astonish