Worlds Apart

Worlds Apart logo © Worlds Apart

Worlds Apart launches a line of rescue toys to encourage children to care for animals with part of the proceeds donated to us.

Inspired by animal rescue videos that have gone viral online, Scruff-a-Luvs™ are the abandoned animals in need of adoption – but who will you rescue? Inside each box is a scruffy ball of coloured fur and the only way you can discover what animal it is, is by loving and caring for it. Once you wash, dry and groom your Scruff-a-Luv, you'll reveal whether it’s a dog, cat or rabbit.

Family with Scruff-a-Luvs © Worlds Apart

Worlds Apart has partnered with us to help animals in need across England and Wales. For each Scruff-a-Luv purchased, Worlds Apart will donate part of the proceeds to us, so that real animals can find their ‘furever’ homes.

Where to buy

  • Argos, Smyths Toys, Amazon, Very and the Entertainer.

Scruff-a-Luvs™ is all about animal rescue and adoption, showcasing how you can discover the true beauty and personality of an animal with a little bit of TLC.

We wanted to be able to give back to a cause that inspired the brand, which is why we are so thrilled to have partnered with the RSPCA.  It will be lovely for us and our consumers to know that every Scruff-a-Luv purchased will be helping to save the lives of real animals.

Logan Stone, Head of Brands and Marketing, Worlds Apart.

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