RSPCA appoints new director of marketing and campaigns

Press release: Friday, 12 October 2012

The RSPCA has appointed John Grounds as its new director of marketing and campaigns.

John’s new role will cover all aspects of public relations, marketing, public affairs, campaigning, fundraising, education and international work as well as the Society’s science teams.

John has an outstanding track record in both commercial and not-for profits, across a range of social causes, building teams committed to high-impact behaviour change campaigns and integrated brand communications programmes.

For the past 11 years John has worked at the NSPCC, both as its director of communications where he and his team led the public face of Full Stop campaign and, more recently, as its director of child protection consultancy.

Previously he worked as the head of communications at organisations including Barnardo’s and the Body Shop International and has recently been appointed as chairman of Charity Comms, the professional body for charity communicators.

John, who joined the RSPCA on Monday 1 October 2012, said: “It’s a great privilege to take on this role at the RSPCA. The heritage surrounding the organisation is humbling and a wonderful platform on which to build.

“It is a trusted and respected brand with the potential to do even more, not only for the welfare of animals but in building a more caring and compassionate society.

“The organisation is full of talented and committed people with a passion for their work. I’m looking forward to working with my new colleagues in shaping the next phase of the RSPCA’s history.”

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