And help raise funds for farm animal welfare
Sainsbury's are donating 5p to the RSPCA for selected Freedom Food products sold during this year's Farm Animal Week (18 - 24 June).
As the largest retailer of Freedom Food products, this major initiative could raise £25,000 for the RSPCA, whilst significantly raising awareness and boosting sales of Freedom Food labeled products.
Funds raised will help us to continue our vital work to improve the lives of animals farmed for food.
Higher welfare food is a priority for Sainsbury's customers
Talking about why Sainsbury's decided to support Freedom Food and the RSPCA during Farm Animal Week, director of Sainsbury's brand, Judith Batchelar, said:
Sainsbury's is committed to helping improve the lives of farm animals and we know it's a priority for our customers.
Farm animal welfare is a key part of our 20 by 20 Sustainability Plan, so supporting Freedom Food and the RSPCA during Farm Animal Week is a natural fit.
Sainsbury's is the largest retailer of Freedom Food products and we aim to continue expanding our range and offering our customers a greater choice of higher welfare food.
Raising funds and awareness of our work for farm animals
According to Leigh Grant, chief executive of Freedom Food, this initiative will be the largest promotion of Freedom Food in any retailer.
Thanks to Sainsbury's, Freedom Food and farm animal welfare will be brought directly to the forefront of shoppers' minds in a way that we have never done before.
Farm Animal Week will see the biggest promotion we've ever had of Freedom Food products in a supermarket nationwide and we hope it will encourage more farmers to adopt higher welfare standards.
Sainsbury's support also means that for the first time ever, shoppers will have the opportunity to raise significant funds specifically for the RSPCA's work helping farm animals.
Get a taste of Freedom Food this Farm Animal Week
All Freedom Food products included in the promotion during Farm Animal Week (18 - 24 June) will carry a specially designed peel and reveal sticker with information for shoppers.
And you'll also be able to sample Freedom Food products in 300 Sainsbury's stores throughout the week.
Find out more about this and other ways you can support Farm Animal Week 2012.
Help for cats and dogs too
Fundraisers from local RSPCA branches up and down the country will also be collecting donations outside selected Sainsbury's stores throughout the week to help needy animals in the local area.
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