Our mission

From endangered whales to fairground goldfish, from pet cats to circus lions, we are on a mission to promote compassion for all creatures. 

Kindness to animals can make life better, not just for the animals, but also for people. Whatever animals mean to you – a treasured companion, a wild marvel, a working animal, or food produce – treating all living creatures with compassion has benefits for you too.

Our mission statement is:

The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of all animals.

Here's how we intend to achieve our mission.

• Delivering an effective public service to relieve animal suffering and enforce the law through strong branch, regional, national and international organisations.
   
• Working tirelessly to reduce the harmful impact of human activities on animals through education, campaigning and the application of ethics, science and law.
   
• Striving for the highest levels of efficiency, effectiveness and integrity. 
   
• Urging that, save where the public benefit requires, humankind should not intentionally cause suffering to any animal when it is not for its own benefit, or cause suffering by neglect. This applies whatever the animal, or the situation in which it finds itself.

Get involved and help us achieve our mission!