The Judges

Lisa Armstrong is a fashion authority with more than 20 years in the field. She is fashion editor of The Telegraph, having previously held that position at The Times and at both publications banned the use of fur. She is also a contributing editor of British Vogue and writes regularly for US Harper's Bazaar along with international editions of Vogue.

Currently fashion director at Cosmopolitan magazine, Shelly has worked in fashion for around 20 years on titles including Elle, You magazine and Company. Enforcing a 'no-fur coverage' policy wherever she works, Shelly believes in educating readers in the joys of cruelty-free fashion.

Co-founder of successful fashion label Red or Dead, Wayne sold the company and set up Hemingway Design, which specialises in affordable and social design, including housing, interiors, technology and product design. The company is now one of the leading house-design practices in the UK.

A senior scientist in the RSPCA, Alice has worked with the organisation to improve the welfare of farm animals since 2004. Alice is a member of a number of government and research stakeholder groups. Responsible for the RSPCA welfare standards for laying hens and turkeys, to which Freedom Food farms are inspected, she also works closely with the food industry and farmers.

Richard Johnson is an award-winning journalist and broadcaster, whose writing appears regularly in the Sunday Times Magazine and the Daily Telegraph. He is also a contributing editor for Esquire, and regularly contributes to Radio 4's Food Programme. He has fronted several prime-time television series - including Full on Food and Kill It, Cook It, Eat It for the BBC - and is one of the judges on ITV's Taste The Nation.

Geoff has held a number of senior technical positions in food and drink manufacture and retailing. He has also represented the food industry on expert government committees and organisations such as the ethical trading initiative, assured farm standards and the Institute of Food Research.

John is Professor Emeritus at the University of Bristol, where he established a unit for the study of animal behaviour and welfare. A founder member of the Farm Animal Welfare Council, John first propounded the Five Freedoms, which define the elements of good welfare in domestic animals. He has written several books on animal welfare.