Not just any innovation...

...this is M&S innovation. Multi-RSPCA Good Business Award winner Marks & Spencer keeps on pushing the case for ethical improvements in higher animal welfare in the fashion business - which saw them scoop 2010's Award for outstanding achievement.

Innovation in the raw materials used for fashion has been an M&S hallmark for many years and they continue to push the boundaries of, for example, wool that is sourced only from higher welfare stocks. Traceability and ethical sourcing policies are integral to all that they do. They work with their buyers and suppliers to ensure that animal welfare across all products is the highest it can be. They communicate this to their customers through clear labelling, the development of Plan A and reinforce this with clear messaging in store.

Mark Summer, Marks and Spencer
"This is a fantastic award to win and we're delighted to be here and to be recognised for our contribution".

Sir Stuart Rose
"We are committed to ensuring the high welfare of animals and the RSPCA's Good Business Awards gave us the stamp of approval that shows we are fulfilling our promise. There is always more that can be done and we will continue to work with the RSPCA on improving standards throughout the industry."

The GBA judges said:
"Companies now understand the importance of actively listening to customers who want to see changes made and animal welfare policies communicated clearly." - Fashion judge, designer Wayne Hemingway