Sign the petition
Take action by signing the Labelling Matters petition hosted on the Number 10 petition website:
LABELLING MATTERS PETITION
Help collect evidence
We need you to take photos of misleading animal product labels and send them to us.
We will use your photos to put pressure on policy makers to enforce existing rules and introduce better legislation which ensures labels make it clear how food was produced.
We’re looking for:
- Chicken meat labels – pre-packed whole chicken, chicken breasts, chicken drumsticks etc
- Pig meat labels – pre-packed sausages, ham, pork etc
- Cows’ milk labels – bottled milk, cheese, yoghurt etc
- ...but if you find other examples of misleading labels, please send them to us.
We’re interested in labels found on products sold in the UK, but we’d also really like to see labels from other EU countries.
Here are some words, phrases and images to look out for:
- Words or pictures that imply the food is high welfare, but then when you read the small print this isn’t the case
- Look out for words like ‘farm fresh’, ‘natural’, or ‘high quality’ and also pictures of free range animals, sunshine, trees, fields or attractive rural scenes.
- If a product really is higher welfare it will often be part of a relevant certification scheme eg RSPCA Freedom Food or Soil Association in the UK or Label Rouge in France.
What do I need to do?
- Please take a photo of the label including the bar code and make a note of the date as well as the shop, town and country in which you saw it.
Email your photo(s) to us at:
- The date you took the photo (including a picture of the bar code)
- The name of the shop
- The city/town/village and country in which you saw the product(s).
- Please also include your name, country of residence, and a daytime telephone number would be helpful (though not essential) in case we need to contact you with any queries.
We’re afraid we won’t be able to respond to individuals about every label.
This project is part of our Labelling Matters campaign for honest food labelling, which is being run in partnership with Compassion in World Farming (CIWF), World Society for the Protection of Animals (WSPA) and the Soil Association. We are also working with animal welfare partners in mainland Europe.