Labelling Matters
Campaign for better food labelling
With more of us interested in where our food comes from than ever before, manufacturers and supermarkets are increasingly exploiting our interest in animal welfare to sell their products.
Food labels are an important way of ensuring consumers can make informed choices about what they eat and compulsory labelling can also help to raise standards of farm animal welfare – eggs are a great example of this.
We recognise that people should know how the food they eat has been produced and that’s why we are demanding action at EU-level for better labelling.
SIGN THE LABELLING MATTERS PETITION NOW
How was this animal kept?
Watch the campaign film by nine-year-old Ayrton Cable.
What changes do we want to see?
We want products to be labelled based on method of production as this gives consumers the information they most want to know: how was this animal kept?
Working in partnership
We are working with three leading animal welfare organisations to campaign on this important issue:
- Compassion in World Farming
- World Society for the Protection of Animals
- The Soil Association.
