Innovation award for 'Fairer Fillings'

Freedom Food’s involvement in the successful ‘Fairer Fillings’ campaign last year helped scoop the Innovative Campaign of the Year award at the recent Public Affairs News Awards 2011.

RSPCA Government Relations Manager Claire Robinson collected the award on behalf of the joint team who worked on the campaign - which included high-profile politicians backing the initiative to increase higher welfare sandwich fillings.

Nigel Evans MP, Deputy Speaker of the House of Commons (pictured left) with Neil Parish, Chair of the Associate Parliamentary Group on Animal Welfare, helped gain excellent coverage at the ‘Fairer Fillings’ campaign launch by tucking in to their higher welfare sandwiches outside the Houses of Parliament last summer.

The awards - presented before Christmas in London - saw winners in 14 categories decided by a 24-strong judging panel.