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Freedom Food launched an online advertising campaign last month in a bid to increase awareness of what its label means, and better educate consumers about the importance of farm animal welfare.

Last year, to improve the way Freedom Food checks animal welfare on farms, a new set of animal-based 'welfare outcome' measures were introduced as part of annual assessments.

Come Swine and Dine with me’ – and perhaps the start of a small revolution to remind folk where their pork comes from.

Farm Animal Week is Freedom Food’s annual week dedicated to raising awareness of farm animal welfare.

Freedom Food will be attending the Pig & Poultry show at Stoneleigh Park on 15 – 16th May and Aquaculture UK, MacDonald Resort, Aviemore, 23 – 24th May.

Freedom Food re-launched its Simply Ask webpages last month integrating them with the main Freedom Food website.

This small band of experienced farm welfare experts carry out their work in addition to the regular Freedom Food Assessors.

Freedom Food’s involvement in the successful ‘Fairer Fillings’ campaign last year helped scoop the Innovative Campaign of the Year award at the recent Public Affairs News Awards 2011.

Government grants are available periodically from the Farm and Forestry Improvement Scheme (FFIS).

Meetings for farmers involved in the laying hens sector are planned for the spring – organised by the Soil Association, the RSPCA and Freedom Food.