Top of the shopping list

21.05.10

New research from Mintel has revealed that animal welfare is Britain's number one food concern with as many as four in ten (40%) Brits worried about this issue. And it is women who are showing the greatest concern, with almost half (46%) of British women expressing concern about this issue, compared to just a third (34%) of men.

Meanwhile, being of British origin (37%) and free from additives or preservatives (36%) make up the remaining top three food concerns, closely followed by the desire to have locally produced food (35%). By contrast, today organic is important to just one in ten (11%) of Britons.

Good news for farm animals and Freedom Food farmers!