A cry for help

In this lesson, students examine a RSPCA direct mail package and learn to use persuasive marketing techniques.

Curriculum objectives

Pupils should learn:

• how the media can promote causes and campaigns
• to consider the effectiveness of different types of media for different audiences.

Learning outcomes

At the end of this lesson:

• most pupils: demonstrate knowledge of how significant the media's role is in putting across different views. They know that the media can be used to promote causes
• some pupils have not made so much progress and: research the coverage of stories in different media, discussing it and describing how it differs
• some pupils have progressed further and: demonstrate advanced research and analysis skills.