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Sheep - how can you help?

Choose higher welfare

If you eat lamb and are concerned about welfare, then look for the products carrying the RSPCA Assured (previously Freedom Food) logo. If you can't find RSPCA Assured labelled lamb then look for products produced from animals reared in extensive systems or labelled organic. 


RSPCA Assured (previously Freedom Food) is the RSPCA’s food label dedicated to farm animal welfare. Freedom Food is the RSPCA’s farm assurance and food labelling scheme that aims to ensure that animals are reared, handled, transported and slaughtered according to strict RSPCA welfare standards developed and monitored by the RSPCA. The Freedom Food website provides information on where to buy RSPCA Assured labelled food.


If more consumers insist on higher welfare products, more supermarkets will want to stock them, which will encourage more farmers to improve their farming practices and ultimately more farm animals will benefit.


Join our campaigns

Please support our campaigns to improve the welfare of as many farm animals as possible, at every stage of their lives.


Wool products

When shopping for products containing wool, please consider asking the retailer about the welfare of the sheep the wool has come from. Has it been sourced from Australian Merino sheep that might have been mulesed? If so, what is the retailer doing to help solve this welfare issue?


Mulesing is carried out to try to reduce the risk of fly strike. During mulesing, the skin around the backend of the sheep is cut away to try to produce a smooth, wool-free area that is less attractive to flies.


Find out what we are doing to improve the welfare of sheep.